LANGLEY, BC / APRIL 09, 2021
PHYTO EXTRACTIONS™ (ADASTRA LABS) LAUNCHES NEW SHATTER PRODUCT LINE TO CANADIAN RETAIL MARKET IN TIME FOR 420
Phyto Extractions Inc. (formerly Adastra Labs Holdings Ltd.) has launched three new shatter products, adding to its product line in the burgeoning cannabis extracts market.
About shatter products
Phyto Extractions’ current increasing market share in the disposable vape, vape cartridge and live resin markets, strengthens the brands launch of its new flagship shatter product line. With relatively few players in the shatter product space in Canada, this expansion represents a significant opportunity given the forecasted growth of the cannabis extract market.
Staying true to the corporate mission of being “a cannabis brand grown from its legacy roots as the first real name in extracts to deliver the experience of quality and value through all of our product offerings,” Phyto Extractions will be pricing its products to strive to be the lowest priced in every market served in the specific formats offered.
“Our goal is not only to serve existing cannabis enthusiasts with the quality and value they demand,” said David Kolby, vice-president of marketing. “Our strategy is to send a signal to black market consumers as well that there are legal market players that want their business and are willing to do what it takes to attract them to the legal market with safe and competitive product offerings.”
The shatter products will be launched in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario with the rest of Canada to follow soon thereafter, in addition to new shatter products that are in development.
Phyto Extractions is an agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, B.C., at its co-located Health Canada licensed standard processing (extraction, no cultivation), sales (extracts, topicals and edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through Chemia Analytics Inc. Adastra Labs also has a pending Health Canada research and development licence amendment.