Langley, BC / Accesswire / August 18, 2021 – Phyto Extractions Inc. (formerly, Adastra Labs  Holdings Ltd.) (CSE: XTRX) (Frankfurt: D2EP) (“Phyto Extractions™”, “Phyto” or the “Company”)  strives to continuously bring consumers new and innovative products to enhance their experience  and overall enjoyment. Phyto Extractions™’ is known for its iconic concentrate products and  brand success, built during the legacy market era. Shatter is Phyto’s newest product line to launch in the Canadian medical and adult-use markets and hit shelves this summer in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.

Initially available in three high THC potency strains named ‘Blue Gorilla OG’, ‘Pink Kush’, and ‘D  Bubba’ – all Phyto Extractions™ – Shatter is extracted, processed, and third party tested in  controlled laboratory environments to prevent contaminants, and live up to the brand’s promise of additive and synthetic filler free products. Initial quantities purchased by the BC Liquor Distribution Branch and AGLC sold out in British Columbia and Alberta within two days.

In October 2020, the Phyto Extractions™’ marketing and sales team initiated a project to build  relationships and support licensed cannabis retailers across the country. With many retailers  facing detrimental lockdown restrictions on their businesses, the sales team set out on a  cross-country RV tour to bring product knowledge to retail managers and budtenders in a safe  way; while following all applicable laws and regulations throughout the journey. The sales team  visited 158 licensed cannabis retailers from British Columbia to Ontario during the RV tour’s  inaugural run.

This summer, as Shatter hit shelves across the country, a second RV tour, named “The Shatter  Run” was organized, retracing its route to its home base in BC with the re-stated goals of  connecting and building relationships with retail managers and staff; providing education and  in-store visual merchandising displays; and enhancing brand awareness in order to encourage  product sell-through.

The initial goal was to visit 250+ retailers by August, 2021; however, by August 14, 2021, the sales team surpassed their goal and visited the 420^th store – Bluewater Cannabis  in Penticton, BC– an achievement celebrated with a community BBQ event to further strengthen  support for private retail.

Donald Dinsmore, COO of Phyto Extractions™ commented, “The response to customer and retailer  outreach from each Province and city visited has been incredible, and we are excited to report sales metrics and volume in upcoming announcements once the exact figures have been  calculated.”

The Company expects the Shatter Run to conclude mid-August in Langley, BC, with other sales and marketing initiatives planned for Fall 2021.

“‘ The Shatter Run’ represents the realization of our national sales strategy to increase brand  awareness and market penetration. Driving engagement with Phyto Extractions™ at the  point-of-sale in a fun, unique and educational manner has fostered increasing demand with  consumers and retailers, while creating sell-through from provincial distributors. The response  from Canadians has been overwhelming and sends a clear signal to other cannabis brands that  Phyto is here to stay,” said Donald Dinsmore, COO, Corporate Secretary and a Director of Phyto  Extractions™.